Two heads are better than none.

Michal and Meir Negrin are husband and wife and as well as business partners.
Michal is a 1957 model and she grew up in kibutz Naan which is located in the center of Israel.(The kibutz is famous for inventing the drip irrigation system.) Her family name used to be Green. (Some may know that David Ben Gurion’s family name used to be Grun which is German for Green, and guess what; Michal’s great uncle was David Ben Gurion)
From an early age she enjoyed creating jewelry with lots of colors. She was not as enthusiastic about school, but her mother saw that she was good at what she was doing and encouraged her and provided tools for her works.
She got married to Meir Negrin in 1984 and he also believed in her talent. Soon they started selling her jewelry on the open-air-twice-a-week-artists-marked in Nahalat Benyamin in Tel Aviv.
After some time they had enough money to open up a shop in Tel Aviv’s trendy Sheinkin Street and in 1996 the factory was opened in Bat Yam. From that point on it completely took off…..
Michal Negrin creates jewelry, home décor and clothing inspired by Victorian style or from the 1920’es. Her style is frilly, fanciful and full of fun and color.
Today she employs close to 200 artisans who work at the factory and she has 23 shops in Israel. The Japanese love her style and 16 shops can be found around their country.
She has 4 shops in the USA, 5 in Mexico, 2 in Spain, and one in Croatia, U.K, Switzerland, Australia, Brazil, Canada, Singapore, Taiwan and Holland.
Her success story is a mixture between her artistic talent and her husband’s business talent. How fun to see that things can work out when both talents are honored!!!

Elin Elkouby